In all of our major markets, recently our company, JP & Associates learned it was performing nearly four times better than the market average. That’s a big win amid a global pandemic.
That got me to thinking how did our real estate sales associates do it? What is in our culture that makes this type of result possible? Well, five things came to mind:
- Done is better than perfect
- Redirecting after accepting mistakes
- Growth mindset
Done is better than perfect
Psychologists Thomas Curran and Andrew Hill studied more than 40,0000 people from 1989 to 2016 and found that perfectionism has increased by 33% since 1989. We seem to be internalizing a myth that life should be perfect, when, in fact, that is an impossible outcome.
The research shows those who become preoccupied with perfection set themselves up against challenges.
During this time of uncertainty, we’ve worked with our associated on the key to moving ahead is to follow through, despite the circumstances around us. That does not mean we are tone deaf—we can have compassion and EQ – yet our associates performed exceptionally well in staying in positive action during this crisis.
Redirecting after accepting mistakes
So, you made a mistake, now what? With Zoom, virtual meetings and new closing procedures, new mistakes happened. We created forums to help in 5 areas:
- Recognize that sinking feeling
- Assess: what happened and why
- Make it right
- Adjust the system or process
- Be kind to yourself.
“If you don’t make mistakes,
you’re not working on
hard enough problems.
And that’s a big mistake.”
~ F. Wikzek
Curiosity is the art of questioning everything without judgment or assumptions. With this approach comes continuous improvement and learning. As I look at our associates, they have a mindset of constant improvement. They participate in an ecosystem that encourages life-long learning, sharing, and best practices. That’s be key to leading in crisis.
As a leader, understanding the human brain is programmed to narrow its concentration in the face of a threat is important. We are designed for self-protection.
The trap is that your field of vision becomes restricted. I’ve learned as a leaders to intentionally pull back, open my mental aperture to take in the middle ground and background.
As a veteran, it’s what we call—situational awareness—taking a broader view of both challenges and opportunities.
During this crisis, we’ve provided our associates with clear communication on:
- What was
- What is
- And what will be
There was a past of relative stability and predictability. There now is disruption and uncertainty. There will be a different future state. As this future unfolds, our associates are preparing to be resilient. To be gritty. That’s a competitive advantage.
According to a 2015 study, laughing makes us more open to new people and helps us build relationships. And real estate sales are a relationship business.
We booked two virtual comedy nights about 8 weeks apart during the quarantine, and a virtual American Idol knock off event. Laughter can improve our health and make us better learners. And what’s more: laughter is contagious.
The truth is we all have our fixed-mindset triggers. When we face challenges, receive criticism, or compare ourselves with others, we can easily fall into insecurity and defensiveness, a response that inhibits growth.
To spend more time in a growth zone, our team and associates have worked hard in small groups to identify the triggers that do not serve us. It’s hard work, but during the quarantine, our associates gained a lot by deepening their understanding of growth-mindset concepts and putting them into practice.
It seems our most effective associates during this crisis followed a pattern:
- They controlled the controllable
- They prepared, planned and trained
- They had situational awareness
- They kept the human factor in mind
- They guarded their mind & heart
At the end of the day, they ensured their choices reflected their hopes and not their fears. You can do the same.
Mark Johnson is the CEO of JPAR Brokerage.