It’s one of the most common questions an agent gets asked, and yet when a client asks it, do you know how to respond?
The question is, of course, “How’s the housing market?”
This is always an important question to be able to answer with confidence and insights that buyers and sellers can relate to. But with all the uncertainty around what’s happening in real estate right now, being able to respond to it has never been more crucial to your success.
At the end of the day, it’s always the educated agent that wins in a challenging market. And the way you do that is to arm yourself with the most relevant and timely insights.
That way, when someone asks “how’s the housing market?” you have everything you need to answer the question confidently.
Become a student of the housing market
The reason behind this is simple. The truth about real estate isn’t always available to consumers. They are often misinformed or misled about what’s actually happening in the housing market. On top of that, the sensationalized headlines and news they see are most often written in a way that doesn’t help educate them, it misleads them.
However, by staying consistent and following reputable real estate resources, you can form a relevant market opinion based on the facts and interpreting the data. That way, you can give your clients a clearer picture of what’s really happening in real estate nationally and locally from your perspective.
Build trust through confident communication
Right now, above anything else, your clients and your community need someone who can answer “how’s the housing market?” with clarity, confidence and certainty. That’s what builds credibility and trust. That’s what makes you not just another agent but a true market expert.
If it’s the toughest housing markets that define the best agents, then being a housing market expert is crucial to your success not only right now but in the future. This probably isn’t the first market shift you’ve seen, and if it is, it won’t be the last.
Use powerful visuals to show, not just tell
The best way to communicate with impact is to not only be able to tell but show your clients what’s happening in the market. You can do this by constantly sharing market-based visuals and content in your listing presentation, buyer or seller guides, social media, email marketing and more.
Here are some big reasons why this is such an important part of being a housing market expert:
- Most people retain 80% of what they see, 20% of what they read and only 10% of what they hear.
- Studies have shown that the brain processes images and videos 60,000 times faster than text.
- 65% of the general population are visual learners which means they need to see information in order to learn or understand it.
If there’s one constant about the housing market, it’s that it is constantly changing.
What you need to always remember is that you not only have one of the toughest jobs in the country, you also have one of the most important.
By following trusted real estate sources like Keeping Current Matters, communicating with confidence and using visuals to support your communication, you will build a reputation as a housing market expert. Doing this consistently over time creates a brand that will not only get you through this shift but the next and the next and the next.