Today’s RealTrending podcast features Steve Murray, senior advisor to RealTrends discussing brokerage priorities using Jim Collins’ “Good to Great” philosophy and business lessons learned.
Here is a small preview of today’s podcast. The transcript below has been lightly edited for length and clarity:
Steve Murray: “If you have more than three priorities, you don’t really have priorities,” according to author and business consultant Jim Collins. I was reminded about some information that came out about the public companies in our industry. Earnings reports came out over the last two weeks, and it’s interesting to look at the variety of financial performance and growth.
But when you read the management’s review and summary, you’ll note that some of these companies don’t have three priorities. They seem to have seven, eight or nine priorities, because they talk about all of them in their management discussions of the potential results in the future. That caught my attention more than anything. If you’re going to grow your company, you must focus. And, if you have more than three priorities, you really just have a list of things you want to get done.
RealTrending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.