Berkshire Hathaway HomeServices unveiled a new global brand identity on Tuesday, just ahead of its 10-year anniversary,
The firm said the brand refresh is being done in celebration of its expansion to more than 12 countries 1,500 offices and 50,000 real estate professionals.
“Our refreshed look pays respect to our past and our core foundations of who we are as a brand and perfectly positions us for the exciting future ahead,” Christy Budnick, the CEO of Berkshire Hathaway HomeServices, said in a statement. “We are a brand that stands apart due to our guiding principles and commitment to excellence, and this contemporary new design aligns with our goals as we celebrate our 10-year anniversary later this year and begin a new decade in a pivotal time for real estate companies.”
The brand refresh features sleek, modern text and more vibrant color options. While the new color palette still utilizes the firm’s iconic white and cabernet, it also features lighter tones, like rosé and blush, as well as cobalt and sky blue, and green shades like spruce and fern.
In the release, Berkshire Hathaway said the new design brings a “new identity to a brand founded on the principles of trust, stability, integrity, and longevity.”
The new brand logo, color palette and modern typography will be included on all of the firm’s marketing materials, brand awareness campaigns, company and agent websites, yard signs and more.
“The refresh of the Berkshire Hathaway HomeServices brand was a thoughtful and strategic undertaking that was executed with care and consideration,” said Wendy Durand, the SVP of global marketing and communications, said in a statement. “The re-envisioned identity will live beautifully in digital and traditional marketing spaces and incorporates an invigorated collection of colors and designs.”
In addition, Berkshire Hathaway HomeServices Luxury Collection also revealed a new look that the firm describes as “contemporary, yet classic and always refined.”
“The new chapter for the Berkshire Hathaway HomeServices Luxury Collection had to reflect the high quality of properties and the unparalleled level of innovation and sophistication our Luxury Collection Specialists bring to their work every day,” Laura Stace, the vice president of Global Luxury Marketing and Communications, said in a statement.
“I am so proud to unveil an elegant new look for the Collection as our Specialists continue to raise the bar in the industry and provide expert service for those seeking or selling luxury homes. This initiative as whole has been a true testament to the strength and creativity to all at the Global Headquarters—working together for our incredible network.”
The firms said it and its franchisees will incorporate the new look in a phased approach with consideration for the environment and economic situation.