Fathom Realty launches new hyperlocal community content

Deep, meaningful local data is important to real estate consumers.

Fathom Holdings Inc. just launched LiveBy Local, a suite of hyperlocal products to help agents drive increased transaction volumes. 

Local, community information is something many brokerages are hoping to provide consumers in order to offer value. When RealTrends spoke with Glenn Kelman of Redfin, he mentioned beefing up community data on its site, as well. Redfin recently added climate risk data to its site.

Integrated into Fathom’s intelliAgent Software Suite, LiveBy Local will be provided to current Fathom agents free of charge. The product also will be available for purchase to existing LiveBy clients, as well as agents and brokerages outside of the Fathom family who want to grow their local market presence.  

LiveBy Local incorporates LiveBy’s geographical boundaries and millions of community data points into one platform for agents and teams to build robust and meaningful local area content packages for potential home buyers. 

Acquired by Fathom in April 2021, LiveBy’s technology pairs local data with geospatial boundaries to create key insights that help boost website engagement, inform and attract consumers, and nurture agent leads.  LiveBy supports local data and unique content in all 50 U.S. States, Canada, Mexico, the Bahamas, and the Cayman Islands.  Current LiveBy customers include, among many others, Corelogic, Realogy, HomeServices of America, HSF Affiliates, and @properties.  

“LiveBy has emerged as the leading source for community data and scalable neighborhood content for real estate brokerages, franchise websites and industry portals,” said Fathom CEO Joshua Harley.  “LiveBy Local builds on that leadership position by providing what we believe is the most powerful hyperlocal insights tool available in our industry today.

“With features such as the ability to explore valuable insights on any subdivision, neighborhood, city or county, along with access to neighborhood market reports, the power to instantly create area guides to help illustrate what it would be like to live in a particular community is immeasurable.  With downloadable and printable market reports and guides for showing packets and open houses, and the ability to capture leads through sharing custom, digital links with consumers, LiveBy Local puts powerful data and information in the hands of agents to help them close more transactions.