A new non-fungible token or NFT marketplace for real estate images called “real” – launched by HomeJab – offers an alternative to stock photo services. The new real NFT marketplace is designed for real estate agents and digital marketers to purchase one-of-a-kind iconic real estate images.
The real platform also enables clients to order custom NFTs to be shot and produced by professional real estate photographers for their exclusive commercial use as they will own the image.
“We’re flipping the model upside down,” said Joe Jesuele, head of HomeJab.com, who led the development of real estate’s first NFT platform of images. HomeJab provides real estate agents on-demand professional real estate photography and other visual production services in every major US market and all 50 states.
According to a press release, unlike images provided by stock photo agencies, which allows the same image to be used by anyone who pays a fee, images purchased on real are unique and owned by the buyer. Real estate agents and brokerages avoid having the same photos on their websites by purchasing one-of-a-kind images on the real NFT marketplace. If the NFT resells, royalties flow back to the original photographer.
“Buying an NFT through real provides agents and brokers one-of-a-kind images that only you can use versus licensing a repetitive stock image that any of your competitors can use. Marketing agencies know that using unique imagery helps agents and brokers create stronger brand recognition and avoid brand confusion,” he added.
The real NFTs currently available include images of destinations in the public domain, such as historical landmarks, streetscapes, downtown areas, commercial hot spots, parks, bridges, buildings, and beaches.