If we had to use only one word to describe the real estate market, we would probably pick the word “competitiveness.” Realtors are serious competitors who try and give their best to seal the deal, so you have to be very persistent and goal-driven in order to achieve your sales goals.
Of course, marketing is the first thing to think about when trying to improve your business results. But the whole concept of marketing is very broad, so we suggest focusing on a handful of fundamentals. Here’s how to improve your real estate marketing strategy in 10 steps.
Improve your website
A serious real estate professional must have a website already, but when was the last time you actually took some time to refresh it? Our advice is to enhance the site because you only get one chance to make the first impression. You can do it like this:
- Hiring a professional designer to make a more eye-pleasing website
- Simplifying navigation
Optimizing the site for mobile devices
Write a blog
Now that you’ve made a stunning website, it is time to add a blog page. This is where you publish articles periodically and prove your professional knowledge and expertise.
Besides that, blogging gives you greater online exposure. A report shows that websites with a blog have 434% more indexed pages, so it definitely pays off to write a new post at least once a week.
Publish images and videos
Selling a property without some beautiful images and videos will only get you so far in 2020. A picture is worth a thousand words, so it’s only fair to showcase your offers visually. If you cannot do it professionally yourself, make sure to hire a pro photographer who can make you some nice pics and videos.
Use the power of storytelling
Another content-related tip is to utilize the power of storytelling to enrich your posts and visual products. For instance, you can publish an aerial image of the neighborhood and explain what makes it so magical for a family to be there. Such a combination of informative content and storytelling makes the greatest impression on the target audience.
Create a Zillow account
Do you have an account on Zillow? If not, you are making a big mistake because Zillow is the Facebook of the real estate business. According to the report, more than 80% of all homes in the US have been viewed on Zillow. If you want to gain exposure almost instantly, don’t forget to visit this platform.
Make use of social networks
With more than 3.6 billion users, social networks make a superior visibility booster for real estate agencies worldwide. You can focus on two to three platforms that attract the majority of your audience and do the following:
- Optimize accounts with good business descriptions and profile images
- Publish short but sweet pieces of content
- Engage with your followers regularly
Use the best hashtags
Social networks live and breathe hashtags and you have to use the best ones to skyrocket the reach of your posts. We don’t recommend adding more than five or six hashtags because it makes the content look spammy, so give your best to filter out irrelevant items. Focus on the key real estate hashtags instead and you will maximize the discoverability of your posts.
Collaborate with local influencers
Social influencing is yet another tool a realtor can use to improve the marketing strategy. If there are any business analysts, entrepreneurs, and other key opinion leaders, feel free to send them a message and collaborate to find more clients.
Target potential clients with ads
If your marketing efforts are not as efficient as expected, you can always give them the extra push with online advertising. After all, Google and social platforms give you incredible targeting abilities that you can reach almost every prospect out there.
You can set filters based on income, location, age, marital status, and many more. That way, it’s easy to display advertisements to verified leads only and skyrocket the productivity of your campaigns.
Publish client testimonials
Finally, you are allowed to brag about your earlier successes and publish the testimonials of satisfied clients. This kind of word-of-mouth marketing is always useful because it proves that you are a trustworthy partner who can find a suitable property for every client.
Marketing is the cornerstone of your real estate business because it helps you reach out to new prospects from all over the city, region, country, and even the world. We discussed 10 ways to improve your real estate marketing strategy in 10 steps. They have the potential to boost your business quickly, so feel free to test them soon!
Charlie Svensson is a digital marketer and a part-time essay writer from London, UK. He is an expert in social media campaigns, but he also enjoys discussing email strategies, online ads, and content creation strategies. Apart from that, Charlie is the father of a lovely toddler and a passionate reader.