How to market homes based on lifestyle

Selling a home is challenging, but it can become much easier once you determine the target buyers. It’ll help understand which boxes your property needs to tick, eliminating hours of failed house viewings and awkward conversations. 

Besides helping you determine which personalities seem promising, knowing your demographics facilitates staging the house to emphasize its vital selling points.

Let’s review the essential principles to make the process much more seamless.

Buyer Profiles 101

Buyers’ profiles are a hot topic, with many available classifications to simplify the information. You could apply an existing one, but it’s better to use them as the base for interviewing your clients and determining their profile.


The first thing to learn is why the people you’re talking to are purchasing a home in the first place. Are they looking for a new place to live, buying their first home, or an investment property? If they’re moving from an old home, learn what they liked and disliked about it, pinpointing their preferences. 

Future Home Requirements

Check what the buyers want from their new property. The style, the number of rooms, and the backyard’s size are all parts of their ideal home. The question of location also arises here. The experts who developed the Usaj Realty map of Denver areas explain the importance of having a guide when looking for a home. Plus, this is one of the aspects of the property that you can’t change. Furthermore, inquire about special requirements, must-haves, and deal-breakers. It saves a lot of time.

The Purchase Process

The final section consists of questions about the process itself. Check the prospective buyers’ finances and time frames to see whether your offer matches their needs.

House Selling Points

The second part of the equation consists of the property’s features. No two clients are the same, but frequent homebuyers’ desires exist, and you can take advantage of these when considering how you’ll organize house viewings and what you’ll say.

Curb appeal can benefit the overall reaction to the property quite a bit. Your front door, yard, and outside walls can give away the impression of a well-maintained house or make the buyers feel iffy from the get-go. 

The inside requirements differ significantly from one person to the next, but having an updated, functional kitchen is necessary. It helps people imagine family gatherings, making it easier to picture themselves in their new home. The bathroom is another area where modern, clean appliances are essential. If you have enough money, adding luxurious items is a fantastic way to increase the overall appeal.

Storage space also matters, in the form of basements, attics, sheds, or even closets. If the house has energy-efficient features, emphasize them. Consider these aspects to see where your home shines and what it lacks.

Combining the Two

Once you figure out the two sets of relevant information, it’s time to tie them together and highlight the essential features to the people who’ll appreciate them.

If your home is close to bars, clubs, shopping centers, and gyms, you might reach out to young professionals. Location tends to be everything for this demographic, and convenience sometimes makes up for the lack of a second bathroom or insufficient storage space. 

On the other hand, your property might be near a school, local general practitioners, parks, cinemas, supermarkets. In that case, growing families and soon-to-be parents are your targets. Focus on the spaciousness, the garden, and safety features while showing the house to them.

Another group of people who might be on the market includes older parents and people ready to retire. 

Looking to downsize, they’ll search for conveniently-placed smaller homes with many leisure options. They might also like improvement opportunities, making a spare room or an old bathroom a selling point, not a downside.

The Bottom Line

Overall, it’s on you to remember how competitive the real estate market is and to act smart to strike a profitable deal. 

Incorporating the elements of marketing and psychology makes it much more manageable. Use these principles when considering where to advertise, who to call in, and how to stage your home. You’ll see the results in no time.

wendyWendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.