Better Homes and Gardens Real Estate Metro Brokers – the largest real estate company in Georgia – is changing the game once again with Instant MoveTM. This exclusive real estate tool assists homeowners with selling their house instantly while still retaining the service of a Realtor® with BHGRE Metro Brokers.

The Instant Move program allows homeowners to directly compare offers and fees from Opendoor, Zillow Offers, and Offerpad – commonly referred to as iBuyers, since they offer to “instantly buy” your house. The tool also gives homeowners an estimate of how much they would profit by simply putting their home on the market with a BHGRE Metro Brokers agent. The company named this option “Metro MoveTM”, a new term for their tried-and-true method of selling homes that they’ve been following for more than 40 years. The tool then puts those numbers side-by-side, so that homeowners can see an accurate view of all their options.

With Instant Move, you can:

  1. Gather a quick estimate of Instant Move options (Opendoor, Zillow and Offerpad) and directly compare them against each other as well as to a Metro Move (traditional sale with BHGRE Metro Brokers).
  2. Enlist an agent to do the “heavy lifting” of pulling together confirmed offers from each company to get a precise picture of what to do.
  3. Move forward with either an Instant Move or Metro Move with the confidence that you understand ALL of the options.

Simply put, Instant Move gives homeowners all of the relevant information they need for their home sale, so they can make the best choice for their situation – whether that’s moving quickly or maximizing the return on their investment.

As BHGRE Metro Brokers developed Instant Move, there were two crucial aspects that consumers were overlooking when it comes to instant offers:

  1. If a homeowner is considering selling to an instant offer company, they need to compare that to selling with an agent on the open market.
  2. If a homeowner is considering ONE instant offer, they need to compare that offer to ALL available instant offers, so they can choose the best one for them.

“We treat instant offer companies just like any other buyers and, in limited cases, an instant offer may be the best option for the seller,” said Craig McClelland, Vice President of BHGRE Metro Brokers. “But in other cases, the convenience fees aren’t worth the lost equity. We pull together the information on the homeowner’s behalf, so they see the entire picture. That way, they can make an informed decision on how to sell what’s generally their most expensive asset.”

BHGRE Metro Brokers agents will also market the home during the Instant Move process so that sellers could potentially gain offers from regular buyers on the market. Choosing not to bypass the market, our sellers have the opportunity to net tens of thousands more on their home sale!

“The role of the real estate agent is vital to the real estate process,” explains McClelland. “We are there to protect the homeowner by being their chief advocate, expert negotiator, and skilled facilitator. With Instant Move, homeowners can have the confidence to accept an instant offer by having the agent right by their side, guiding them through the entire transaction.”

The Instant Move tool provides a detailed breakdown of each offer’s fees and costs as well as the typical time frame for a sale to be completed. BHGRE Metro Brokers partnered with zavvie, the industry-leading iBuyer aggregator, to power Instant Move with up-to-date, market-specific data consumers can trust. The technology behind Instant Move features calculations based on actual transactional data specific to the Atlanta market where national iBuyers compete, direct consumer feedback, and publicly available metrics.

“When homeowners in metro Atlanta and north Georgia are considering selling their home, they can count on BHGRE Metro Brokers to give them ALL of their options along with an incredible experience,” said Kevin Levent, President of Better Homes and Gardens Real Estate Metro Brokers. “That’s our promise – Expect Better.”

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About Metro Brokers, Inc.

Celebrating 40 years in business, Metro Brokers has grown from just one office and a handful of agents into the largest real estate company in Georgia and one of the top Better Homes and Gardens® Real Estate franchises in the world. The family-owned and operated business has 26 offices and 2,400 highly trained sales associates throughout metro Atlanta and north Georgia. Better Homes and Gardens Real Estate Metro Brokers offers a complete range of real estate services including residential and commercial sales; corporate relocation; pre- and post-license training; and insurance, mortgage, and title/closing services.