LinkedIn Video Marketing for Your Real Estate Business

LinkedIn Video Marketing for Your Real Estate Business: How to Get More Clients


The main goal you should have as a real estate professional is finding a larger audience to sell homes to. The best way to accomplish this goal is by using the power of social media. If you are trying to attract homeowners and business professionals as clients, using the LinkedIn platform is a great idea. This social media platform has around 170 million of users in the USA.

Finding ways to attract attention from the business professionals or homebuyers on the LinkedIn platform will not be easy. While posting text and links to your content can attract attention, you need to also think about using videos in your LinkedIn marketing strategy. Below are some ways you can get more clients by using video marketing on the LinkedIn platform.


Video Testimonials are Powerful

One of the main things a person wants to know about a real estate professional before using them is how well they have performed for others in the past. This is why most people take the time to look at the online reviews a real estate agent has before trying out their products/services. If you want to show people on the LinkedIn platform how reputable and trustworthy your business is, using video testimonials is a great option.

Since most people look for social proof anyways, you can make it easy for them to assess your reputation by making testimonial videos featuring satisfied customers. Showing potential clients how hard you work for your current clientele can make a positive impression on them. When done the right way, these video testimonials can improve your visibility and reputation on LinkedIn.


Work on Polishing Your Videos Before Publishing Them

Whether you are developing a testimonial or a home tour to put on your LinkedIn profile, you need to make sure it looks great. Some real estate agents get so fixated on publishing videos quickly that they forget about polishing them a bit. Publishing videos with bad lighting or sound can result in low engagement levels.

Rather than making this mistake, you need to invest in editing software for your videos. The money spent on this editing software will pay off considering how appealing they will make your LinkedIn videos. For more information on how to polish up your videos, check out this LinkedIn video maker guide.


Highlight Your Properties in an Explainer Video

When trying to win over LinkedIn users, you have to be upfront about the properties you have for sale. If there is any doubt about the homes/commercial properties you offer, finding a way to remove this doubt should be a top priority. Consumers that are confused about what you bring to the table as a real estate professional will generally ignore them and the content they post on social media.

Breaking down in detail information about the properties in your arsenal is crucial. Making longer explainer videos given this detailed breakdown can help you attract high-value sales leads in no time. Before you start to shoot an explainer video or tour of homes, take some time to develop a script.

Having a script in place allows you to get your point across without rambling. Keeping your message clear and concise is essential when trying to capture the attention of consumers. Videos that have no general direction or theme tend to get lost in the shuffle on social media. If you are unsure about how to put your message into a video script, hiring professionals to assist you is a good idea. A video marketing professional should have no problem taking your idea and producing great content with it.

It’s Time to Get Started

Developing a LinkedIn video marketing strategy is crucial for any real estate professional trying to attract more customers. Consistently posting new content is the best way to keep your brand fresh in the minds of LinkedIn users. 

Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.