New to Social Media? Here’s a Primer

Using social media in 2021 is crucial to staying relevant. Learn where your clients spend their time online to grow your engagement and promote your business. 

Social media rules the internet. We spend countless hours scrolling and have become desensitized to a lot of content. Agents have embraced the concept of social media, but brokers aren’t doing as much. But, it’s good for recruiting, and you need a variety of content that engages and excites your clients. Set yourself apart from the masses, create a unique brand, and take advantage of the reach that social media offers you.

With so many social media platforms out there, how do you choose the right one for you? First, you need an understanding of what each of these platforms does: 

  • Instagram, around since 2010, is one of the most widely used apps in the world. On its platform, users are able to share photos, videos, and livestream to their followers. 
  • Twitter is a social networking app where users “tweet” out their thoughts and “retweet” (share) others’ posts to their own timeline. The bulk of Twitter users are adults between the ages of 18 and 29.
  • One of the veterans in the social media world is Facebook, started in 2004. Facebook is a popular place for businesses to advertise their services, and it boasts an incredible 2.7 billion monthly users worldwide. 
  • On the more reserved side of things, LinkedIn is great for professional networking. Users can post job listings, connect with other professionals, and share stories onto their wall. 

Once you figure out which platform best suits your content, you’ll be able to hone in on your individual brand. Use that social media platform to push your reach and increase your engagement, which will in turn make your brand more recognizable. 

How to Present Yourself

Once you’ve established accounts on the platforms of your choice, regularly post original content and share others’ posts that align with your brand. Engage with other users and talk about developments within the real estate industry. The more you can fuel a conversation with your posts, the greater your engagement will be overall.

With that said, it’s crucial to brand yourself in a way that aligns with your intentions. Use pictures, color schemes, and text to define your brand and what you’re about. Ask yourself, what is unique to me? What is my niche? Answer these questions by explaining who you are and what you do in your bio. You want to stay professional while also being authentic with your followers. Find the right mix between business posts and more personal posts to make yourself and your brand relatable to the masses.

What to Post

The content that you post on social media platforms is the most important factor in advertising yourself in an online space. Custom content gives people a more personal look into your life and shows them what you value and prioritize. Your posts should be both informational and engaging from your audience’s perspective. Walk them through new listings, post behind the scenes clips, and give them insider real estate tips. Another way to promote yourself is to post customer success stories. Overall, stay up to date on new things happening in the real estate world, share relevant information that could help your audience, and engage with others on trending topics to expand your reach. 

Additionally, you shouldn’t be afraid to make your posts more personal; readers are always interested in the person behind the page. You can do this by sharing content about your furry friends, humorous posts and memes, and day-in-the-life videos. Post industry facts that your audience wants to learn about, and peel back the curtain with inside industry knowledge that they’ll care about. To further engage your audience, create polls, host Q&As, and conduct contests or giveaways. 

Social Media Is King

Clearly, social media is not to be overlooked when it comes to promoting yourself as a real estate professional. As platforms grow, so do the opportunities for their users. Social media is crucial to staying relevant in a world run by advertisements, and it makes creating new connections that much easier. Use these tactics to expand your reach and grow your audience while having fun with your business.

This is a guest post written by the real estate experts at The CE Shop. The CE Shop is the leading provider of online real estate education with convenient courses available in all 50 states and D.C. To find out more about The CE Shop and the resources they provide, visit