One agent’s roadmap to $1 billion in sales

Today’s RealTrending features an exclusive interview with Brett Jennings, Team Leader of Real Estate Experts powered by Side, located in California. Jennings was able to grow his company and be ranked number 30 Mega Teams by Volume in the 2021 REAL Trends The Thousand.

Now, as Jennings reaches his next goal that he set 10 years prior, he’s eager to share his roadmap for success with other real estate agents and give them the necessary tools to push them through to the next growth stage. So welcome, Brett.

Here is a small preview of today’s interview with Jennings. The transcript below has been lightly edited for length and clarity:

Jennings: I had been rebuilding and growing my team for about six or seven years. And I was finding the limits of the traditional real estate team model. Consumers are looking for that 24/7, on-demand experience that a solo agent can’t provide.

At the beginning, with a small real estate team of just a couple people, you’re a real estate team leader. And typically, your situation is you’ve created more business than you can handle. You need more help. You’ve pulled together, what you feel like is a group of good agents, but without a really clear plan systems and support to keep growing, we find a lot of people will get stuck at that small team stage where it could be anywhere from 25 to 60 transactions a year, they’ve got two or three agents.

And it’s challenging to get beyond that because you’ve got to put systems in place and the key hire at that stage is a really good admin. Now, I think one of the mistakes that emerging team leaders make at that stage is they, I’ll use the word cheap out, on hiring the right person.

RealTrending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.