Real estate pros, are you ready to take ‘extreme ownership’ of your business?

Momentum 2022 to feature keynote from Jocko Willink

For real estate professionals looking to further grow their businesses in 2022, there is a new conference with the goal of empowering agents, brokers and industry leaders. Featuring keynote speaker Jocko Willink, attendees will learn what it takes to have extreme ownership of their businesses at Momentum 2022 in Orlando on February 19. 

At Momentum, you will dive deep into the “laws of combat” with Willink, the man who literally wrote the book on SEAL leadership. Willink will teach you the mindset and principles that enable Navy SEALs to achieve extraordinary feats on the battlefield and in life. 

Hosted by Lucido Global, Momentum will take place from 9 a.m. to noon and is open to the public with a 50% discount available to the first 200 Realtors of any brokerage that use the code REALTOR50. Lucido Global is proud to be supporting Building Homes for Heroes with proceeds from Momentum.

Willink is a retired U.S. Navy SEAL Lieutenant Commander, co-author of the No. 1 New York Times bestseller “Extreme Ownership: How U.S. Navy SEALs Lead and Win,” and host of the top-rated Jocko Podcast. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, Willink orchestrated SEAL operations that helped bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. Willink returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield. Willink is the recipient of the Silver Star, the Bronze Star, and numerous other personal and unit awards. 

Willink will speak for an hour, then engage directly with the audience for approximately 25 minutes, and close with final “marching orders.” Following Willink’s concluding remarks, two additional events will follow:

  1. VIP Book Signing: 

Willink will sign copies of Extreme Ownership during a private reception for audience members who purchase the premier package for $42.99. Proceeds will be donated to Building Homes for Heroes.

  1. Momentum Mastermind:

 A mastermind session moderated by Bob Lucido, No. 1 Keller Williams agent and CEO of Lucido Global, and Tristan Ahumada, CEO of Lab Coat Agents, on real-world application of Willink’s lessons in the real estate industry. 

Don’t miss your chance to develop your battle plan for 2022 and engage with like-minded, motivated individuals and leaders.

Ticket prices and other information can be found at For sponsorship inquiries, please contact