Realty ONE Group Names New Chief Brand Officer

Successful mortgage marketing executive David King joins nation’s 5th largest real estate brand with an eye toward international expansion

Realty ONE Group, the rapidly growing, debt-free real estate franchisor built on powerful branding and an unusual agent-first model, has added a renowned brand marketing professional to take the company to even greater heights, founder and CEO Kuba Jewgieniew announced today.

david kingDavid King joins the family-owned company as its brand, which is already a top-five national real estate franchise with more than 10,000 agents and 113 offices, is poised to double in the next year and reach new international markets. In the newly created position, King will oversee all branding, communication and marketing at Realty ONE Group.

Former chief brand officer of Movement Mortgage, King was influential in the transformation of the regional lender with a two-person marketing team and $1 billion in loans into a national multi-faceted powerhouse that processes more than $13 billion in a variety of financial instruments, including insurance, banking and a variety of loan products. King, who grew his marketing team to 50 strong, also supported Movement Mortgage’s efforts to invest $12 million in a tuition-free charter school in Charlotte, N.C.

“David is the perfect person to take the Realty ONE Group brand to the next level,” Jewgieniew said. “His experience and leadership in building impactful marketing channels completely align with our goals to grow the most dynamic brand the real estate world has ever seen.”

Known for its distinct black and gold artwork, the Realty ONE Group brand paints everything from digital and print media campaigns supporting such trademark initiatives as “Coolture,” “Opening Doors” and “UNbrokerage” to the interior and exterior designs of its offices and the iconic billboards above New York City’s Times Square. The brand serves as a disruptive force for the industry by empowering agents to unleash their inner-entrepreneur and grow their businesses as they see fit with the help of a supportive and innovative franchisor. Covering all business verticals under Realty ONE Group including separate entities for title, escrow and franchising services, the brand also transcends the real estate industry as it fuels philanthropic endeavors across the nation through the nonprofit Realty ONE Group Cares program.

“I am very excited to be joining such a wonderful family of hard-working, creative and innovative thinkers,” King said. “The branding team has built such a powerful presence in the industry and beyond. With so much momentum in the brand and the business, itself, there is no limit to what we can accomplish together.”

King, a native of the U.K. who immigrated to the U.S. as a 14-year-old in 1992, will be moving with his family to Southern California from North Carolina. He will be based out of Realty ONE Group’s state-of-the-art creative incubator space in Laguna Niguel, Calif., known as CUBE8.

About Realty ONE Group: One-hundred percent family-owned and debt-free, Realty ONE Group was founded in 2005 and is proudly known as the industry’s premier UNbrokerage. Realty ONE Group has rapidly evolved with over 10,000 real estate professionals in 113 offices across 29 states. Ranked in the top one percent in the nation by REAL Trends, recognized by Entrepreneur Magazine as a Top 5 Real Estate Franchise, and landing a coveted spot on the Inc. 500 Fastest-Growing Companies list for seven consecutive years, Realty ONE Group has been surging ahead, opening doors, not only for its clients but also for its real estate professionals and franchise owners.