Red Oak Realty, a San Francisco-based independent brokerage firm, has named Nicole Aissa as its first president. Aissa will lead agent growth, development and training in her new role.
“Nicole is an exceptional leader with a proven track record of success and deep roots in the Bay Area and agent community,” Vanessa Bergmark, Red Oak Realty CEO and owner, said.
Aissa’s career spans more than two decades in the real estate industry. She has held leadership roles within Keller Williams as its senior executive team leader for KW San Francisco and KW Peninsula Estates, and at Pacific Union brokerages.
“I am honored to have been selected to serve as the leader of Red Oak Realty and manage the team of over 160 dedicated agents offering the finest real estate services in the Bay Area,” said Aissa.
Founded in 1976, Red Oak Realty currently operates with 160 agents and 20 staff members.
The firm ranked 10th among the largest women-owned companies in the East Bay in 2022, according to San Francisco Business Times and was best brokerage in the East Bay by readers of Oakland Magazine for eight consecutive years, from 2015 to 2022.
In 2021, the firm ranked 167th by transaction sides and 303th by volume in the RealTrends 500 rankings. Last year, it stood 226th in the top real estate brokerages by volume rankings.
The company became green-certified and carbon neutral in 2021.
The Bay Area is currently facing challenges in terms of home sales. It experienced the largest year-over-year decrease in median home sales prices last December. The region was up by about 5% during the same time in 2021, according to RE/MAX’s national housing report.
Per Redfin, homes in San Francisco are selling for less than its asking price for the first time since 2012.
Last December, Redfin reported that West Coast markets were also experiencing the highest rate of delistings, with Sacramento accounting for the highest share, followed by San Francisco, Oakland, Seattle and San Jose.