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Two formidable indie brokerages in New England merge

Badger Peabody & Smith Realty merger just lastest in string of brokerage shifts this year

Two independent real estate firms serving parts of New Hampshire, Maine and Vermont, Badger Realty and Peabody & Smith Realty, announced Wednesday that they have merged to form a new brokerage, to be known as Badger Peabody & Smith Realty.

The firm will work with buyers and sellers in Northern, Central, the White Mountains and Lakes Region of New Hampshire, as wells as the Northeast Kingdom of Vermont and Western Maine, and will be led by Andy Smith, the former president of Peabody & Smith Realty.

“We’ve been very deliberate and thoughtful for the last year as we really worked to bring the best of our two brands together,” Smith said in a statement. “For us, this was a natural progression and we worked with everyone across both of our teams to best combine our strengths and merge our two brands and rebrand them as one solid firm – Badger Peabody & Smith Realty.”

Former Badger Realty managing partner, Brenda Leavitt with continue at Badger Peabody & Smith Realty in a senior advisor role through May. Leavitt began her career with Badger Realty over 40 years ago, eventually becoming partner with founding owner, Dick Badger. According to the press release, Badger Realty is the leading real estate firm in the greater Mount Washington Valley and western Maine.

“With the changes in the industry, it was important to the Badger family and me to ensure that the company has what’s needed to stay at the forefront of the industry,” Leavitt said in a statement. “The merger will enable us to offer more services and expand into new areas, all while keeping the same shared philosophies and values.”

In 2021, both firms took part in a combined 1,400 transactions throughout New Hampshire, Maine and Vermont, totaling over $447 million in gross sales across all property categories. The newly merged firm employs over 65 full-time agents, 21 staff members and has eight offices in Berlin, Bretton Woods, Franconia, Holderness, Jackson, Littleton, North Conway and Plymouth, NH. It also has a dedicated commercial real estate team.

This announcement is the latest in a string of brokerage mergers and expansions seen so far this year. Just last week Better Home and Gardens Real Estate announced plans to enter South Dakota, Coldwell Banker Premier merged with CB Resort Realty in Delaware and eXp Realty publicized plans to expand into New Zealand, Greece and the Dominican Republic.