business culture

Game Changers: Personal touch helps retain top agents 

Bill Bullock, CEO, Golden Gate Sotheby’s International Realty, Mill Valley, has been on a remarkable growth path for the past five years, But Bullock – a RealTrends 2021 Game Changer – attributes much of his success in recruiting and retaining top agents to maintaining a “small brokerage” culture. “Our agents know that they are not just numbers for us,” he says. “We care about them and do everything we can to help them succeed.”